A BRAND is the IDENTITY of your BUSINESS.
Creating and applying a graphic to represent and portray the presence of your business is absolutely one of the most valuable actions you can take as a business owner. It is the initial conversation you have with a potential customer. It must completely communicate what you offer within a split second when seen.
The investment made as a business owner or organization to produce a successful brand, is crucial to the survival of the business itself. The most clear way of communicating to your audience is ONLY achieved by a smart, simple and clean design… one that immediately conveys the idea you’re wanting the viewer to understand.
The PROCESS of IDENTITY DESIGN
1
To begin the process of developing a brand or identity for a business, event, service or product, we first must determine who or what we are trying to communicate. In a phone call or meeting, we’ll outline the main direction that you—the client—want to explore. A concept is discussed at this time, or can be revealed in the first round of designs of initial looks to represent each idea. Within two to three weeks of our conversation, you can expect designs to be delivered to you for review and feedback.
Usually, these designs are preliminary and are shown only in black and white art. A minimum of three and a maximum of eight designs are given in the first round of the process.
2
In round two, we define a more narrow path to create art that will resemble a closer representation of what the client desires. Requests are made for changes and/or accurate instruction to combine or eliminate elements and/or possibly even introduce new concepts to the group. Once the requests and direction in what to revise is verbalized, then edits, updates and improvements are produced. These prospective designs serve in helping the client become more aware of the brand position and preference in their vision for the business’ identity. This, as well as the creative approach is clearly identified for round three.
3
Sometimes, in round three, color application is presented. Other times, there are still edits and changes to reach the final favorite look. If additional rounds of design edits are needed to complete the design and tweak specific design elements, more rounds will be added to accomplish the desired outcome. Each brand identity is treated with unabridged attention for execution of a polished graphic and concept that strongly and effectively communicates the correct information through its design for the business, organization or product.
Identities that are established and recognizable to customers, may use simplified forms of their brand identity. During the design process, a logomark or emblem can also be developed for application in certain circumstances.
IDENTITY INVESMENT
Investing in your identity = Investing in your business, and this clearly equals a W I N.
Brand identifiers show cohesiveness, stability and structure in your place of business or organization. It offers comfort to your customer and potential customers and builds trust in your abilities as a provider to them.
Below is an estimated cost of a three round identity design process:
Pricing includes the following formats of your identity and supporting graphics delivered via link for downloading and saving for future use:
JPG
Joint Photographic Experts Group; a digital image file format that uses lossy compression to store and share images
EPS
Encapsulated Postscript; files are a type of vector image file, which means they’re made up of lines and curves rather than pixels.
Portable Document Format: a file type that allows users to create and share documents that are independent of the software, hardware, or operating system being used
PNG
Portable Network Graphic; a raster image file format that’s commonly used on websites to display high-quality images
minimum start rate
$
NOTE: More than three rounds of design and edit changes will result in an additional hourly rate charged per hours worked.
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Branding
We’re looking forward to hearing from you. Please use the form below, book a consultation or use one of the contact methods below.
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FREQUENTLY ASKED...
HOW MUCH DOES A 30-MINUTE PHOTOGRAPHY SESSION COST?
30 minutes of shooting, no matter what the occasion is $200. You may book online and add more time if you need more than 30 minutes.
HOW MANY PHOTOS DO I GET?
Each timed session may vary in how many photos you get, but we give you ALL the good ones! Each mini session provides a minimum of 15 retouched photos and each 30 minute session is a minimum of 25 photos. Black and white faves are given in addition to the 25 photos in the 30 minute and up sessions.
DO YOU DO MINI PHOTO SESSIONS?
YES! The dates are predetermined and are usually 15 or 20 minutes long. If you’re interested in hearing about our mini dates, you can sign up to receive information about them here.
I JUST STARTED A BUSINESS. WHAT’S NEXT?
A BRAND! You are in the right place! Please book a 30 minute FREE graphic design consultation so we can find out what you specifically need. The more info, the better!