Diesel Engine & Heavy Equipment Repair
Revising a brand is inevitable after some time. Designs can become outdated or lose quality when reproduced over and over without the correct file types.
ORIGINAL LOGO
NEW ARTWORK NEEDED
When it’s time, it’s time. This is what the owners of Diesel Engine & Heavy Equipment Repair said when they realized the quality of their brand was not reproducing correctly.
They also didn’t have the native (original) artwork in digital form to reproduce it correctly — with good quality.
They requested an exact artwork recreation. In true design fashion, a suggestion of a few additional designs was also made.
01
IDENTITY DEVELOPMENT
Initial designs given to the customer reflected their current design but improved quality and legibility. Over time, the reproduction of the logo quality lost detail and crispness.
The improvements made were purely cleaning up the design they already had and loved.
The additional designs presented, offered for consideration, were very similar to their current design, but were slightly more modern and proposed a younger feel.
02
IDENTITY APPLICATION
The customer decided to choose the one that looked the most like their current, original artwork.
There is absolutely something special about a classic design.
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Branding
